We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality – and a price – rarely seen on the market!

The Jones Brown II Cervo Strap 

Our Cervo Leather Strap collection is the evolution of our extremely popular Alpine line, offering a winning combination of bright colors, rugged construction and a significantly more supple deerskin texture with tone-on-tone full stitching. We've further upgraded our next-generation straps with a perforated backing for even more comfort on the wrist.

The Cervo collection features a bevy of go-anywhere, do-anything straps ideal for both casual and dress use. Drawing their naming inspiration from explorers both real and fictional, these straps are the perfect accessory for the daily adventures in our own lives!

The Jones Brown II Cervo Strap draws its name from the very greatest of all explorers- fictional or otherwise! The Jones' rich brown coloration will suit your watch with a timeless adventurous spirit. Break out your worn leather jacket and fedora, strap the Jones on to your favorite field watch and get on with obtaining some rare antiquities!

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear - just like your timepieces!